Gifting or upgrading an Apple Watch this holiday season but not sure where to start? Apple offers three distinct models, and choosing between them can be a puzzle. Here's a breakdown to simplify your decision.
Current Apple Watch Models
Apple currently offers three Apple Watch models: the Series 9, Ultra 2, and SE (Gen 2). If you're upgrading from an older model, understanding the differences between these is key.
What They All Have in Common
In the past four years, Apple's releases have maintained a certain consistency — except for the rugged Ultra series. All models run the same watchOS, share similar aesthetics and functionality, and promise an 18-hour battery life. Choosing one over another typically comes down to design, an always-on display, exclusive wellness features, and budget.
What's Next for Apple Watch?
Following the 2023 releases of Series 9 and Ultra 2, no major generational leap is expected until at least 2024. Speculations suggest Apple may introduce glucose monitoring in the next iteration, along with a possible Apple Watch SE (Gen 3) in spring 2024.
Breaking Down the Current Models
Apple Watch Series 9 — Starting at $399
- Always-on display and enhanced health and wellness features
- More affordable than the Ultra series
- Familiar design with meaningful improvements
- Best for: most users wanting a comprehensive experience
Apple Watch Ultra 2 — $799
- Largest, brightest display of any Apple Watch
- Exclusive features for athletes and adventurers
- Significantly pricier than the Series 9
- Best for: athletes, outdoor enthusiasts, and power users
Apple Watch SE (Gen 2) — Starting at $249
- Similar appearance to the Series 9 with most core features
- No always-on display and lacks some health and wellness features
- Best for: budget-conscious buyers or first-time Apple Watch users
Our Recommendation
For most people, the Series 9 is the sweet spot. Athletes and adventurers may prefer the Ultra 2 despite the premium price. If budget is the priority, the SE delivers solid value — just know you're trading some features. Older models like the Series 8 or Series 6 may be available at a discount, but their aging technology makes the newer SE a better value in most cases.
Whichever model you choose, pair it with the most comfortable bands you'll ever wear!
